Overview & Notes: Founded by Mark Henninger / Information Ergonomics, Inc on Jan 24, 2006. Mark had a brilliant idea to connect home owners with pre-screened home improvement contractors / service professionals also known as SPs – sound too familiar? This marketing approach was very similar to the popular lead aggragator ServiceMagic except for one [...]
Companies like ServiceMagic.com are pushing sales harder than ever, and rightfully so. Millions of people go online and fill out an online form in hopes to be connected with a ‘pre-screened’ home improvement contractor. ServiceMagic.com (SM) takes these service requests for any number of services including plumbing calls, duct cleaning, home remodels, flooring etc… Once [...]
