Many home improvement contractors regardless of shape or seem to neglect their online sales opportunities and later ponder why their bottom line has flat lined. Here are a few tips to help you home improvement contractors turn a little success with your local internet advertising.

1. Respond to Emails: I submitted a real life project to 10 Denver area plumbing companies via their website. Of the 10 I submitted emails to, 1 replied… and that was over a week from my original submission!
2. Make sure  your Email Works:  Believe it or not many contractors regardless of industry or size promote bad emails. I tested over 20 emails promoted on various trade contractors websites and hand nearly a 50% fail rate.
3. Broken Pages & Links: How to you expect a home or business owner to hire you if your website doesn’t work? I found a handful of contractors who were actively promoting their website who had websites that had missing pages and broken links.
4. Google Adwords/ PPC: Sometimes it’s this is hard to catch but this could be disastrous to your bottom line. I found several businesses who were participating in Google AdWords (paying high cost per clicks) who had active campaigns that linked to non-working pages. This is a big Whoops!

Most importantly – treat your online marketing and sales as if you had an actual sales opportunity standing in your office. I find more often then not that small business owners in many fields neglect a checks and balance system to ensure your online marketing investment is working, and more importantly how others perceive your business.

Tags: google adwords, home improvement contractors

This entry was posted on February 25, 2010 at 7:24 pm. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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