I met with a local Denver company several weeks even a month ago perhaps to discuss their SEO needs. I thought the deal was going to be a slam dunk for the simple fact that I already owned the #1 & #2 spots for the primary industry keywords pointing out the fact that  I knew what I was doing.

I set an appointment, drove all the way across town for what  I  thought was an impressive presentation not to mention a portfolio of many leading Denver businesses. I sat down the the Marketing Manager for the business (not the DM, first mistake) and showed her examples of my work as well as my  impressive top placements her own industry.

I  quoted their business a generous 1-time fee, most SEOs in the same business would have quoted what  I said multiplied over  12 months…

About a month later they FINALLY got back to me and said they had selected another firm. It most have been the fact that I already had 1st place placement so maybe they thought they would be competing with themselves? Regardless I have been following their progress since and uncovered they have subscribed to a company (and there are many out there) that for a flat low monthly fee add you to a massive network of link farms.

This specific company was added and their placement has gone up, not a lot – but it’s gone up. I noticed there was NO on-page optimization which is crucial for them to compete with a page full of companies who have obviouslly subscribed to legitimate SEOs, not link farms or link schemes.

My advice to business owners  is this… Do research on who you hire. Just because someone offers you a small low-monthly fee doesn’t mean they are legit, in fact – within a competitive industry this is most likely a scam or against Google’s Quality Guidelines and when you thought you signed up for a great SEO package – you really subscribed to assess penalties and even complete SE removal.

This is why I lost a SEO Contract, this is why the business owner will be back in the near future asking about the removal of penalties.

That’s when pricing doubles

Tags: google quality guidelines, link schemes, seo, seo contract

This entry was posted on December 24, 2009 at 12:27 am. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Posted in Google / SEO by admin 3 Comments