The Silicone Alley Insider put ReachLocal.com as the #29th most valuable start up with an impressive estimated value of $450 Million. Yodle was not far behind at #37 with an estimated value of $300 Million.

But companies are aggressive local internet advertising providers who unleash popular SEM services among various other types of Internet Advertising.

ReachLocal: (Via The Silicone Alley Insider)

Estimated Value: $450 million
Business: Ad Network
Location: Woodland Hills, CA
More Info: About ReachLocal
CEO: Zorik Gordon
Investors: VantagePoint Venture Partners, Rho Ventures, Galleon Special Opportunity Partners

Analysis: ReachLocal’s network model targets campaigns on the local level for both local and national advertisers and is attempting to fill a much needed hole in internet advertising — campaigns targeted at the local level that can be made with a single buy.

The company has had success so far, generating an estimated $150 million in revenue this year.  We apply a 3-times multiple to revenue, resulting in a $450 million valuation.

Yodle: (Via The Silicone Alley Insider)

Estimated Value: $300 million
Business: SEM agency for local businesses
Location: New York, NY
More Info: About Yodle
CEO: Court Cunningham

Investors: Bessemer Venture Partners, Draper Fisher Jurvetson, Draper Fisher Jurvetson Growth and JAFCO Ventures

Analysis: Another SEM agency that has done well the past year, Yodle specializes in helping local businesses drive customers to their sites and in some cases builds websites for some of its clients.

We estimate $50 million in revenue this year and apply a 6-times multiple to arrive at a $300 million valuation.

For a full list of The SAI 50+ click here.

Tags: reachlocal, yodle

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