When it comes to Search Engine Optimization, search engines will rank your website based on the other websites you associate your site with. For an example Google’s celebrity Google’r Matt Cutts warns to steer clear of ‘bad neighborhoods,’ this is what Google says about this…
Avoid links to web spammers or ‘bad neighborhoods’ on the web, as your own ranking may be affected adversely by those links.”
So what is a bad neighborhood? Any website that uses unethical tactics to increase its site’s rankings such as misleading information.
Here are some examples of ‘un-ethical’ tricks that are used to try to trick search engines and end users.
- Doorway Pages
- Duplicate content
- Link farms
- Free-for-all link pages
- Copyright violations
- Spammers
- Keyword stuffing
- Installing Viruses and Malware
- Cloaking
- Doorway pages
- Deceptive titles
- Machine-generated pages
Do you think a website you might be linking to is participating in any of these tactics? Throw in rel=”nofollow” into your hyperlink to avoid a possible penality. (I.E <a href=”http://website.com” rel=”nofollow” target=”_blank”>)
